My name is Sarah Hromack and I am a digital media strategist and writer based in Brooklyn, New York. I currently lead a first-time Digital Communications team at the Pratt Institute as its Director of Digital Communications.
As a leader — and an adept creative director — I have spearheaded thinking around digital platforms and interface design, first as an early-adopting art blogger and editor and eventually as the founding director of the Whitney Museum of American Art’s Digital Media Department, where I led the creative and technical development of the museum's digital channels. With a consistent focus on this growing field — developing radically new, insightful, and informed ways of engaging audiences with art and visual culture while maintaining an understanding of the technologies and platforms involved — I have written on the topic for publications such as "Frieze", "Artforum", "Art in America", "Mousse", and "Rhizome".
I have taught about the strategic relationship between digital media and arts organizations in the MA Program in Visual Arts Administration in the Department of Art and Art Professions at New York University's Steinhardt School; I have also served as a visiting critic and writing mentor in the MA Graphic Design program at the Rhode Island School of Design. Sarah’s work has been supported by a Creative Capital | Andy Warhol Foundation Arts Writers Grant.
I hold an MA, with honors, in Visual and Critical Studies from the California College of the Arts in San Francisco, California and a BFA, with honors, in Fine Arts and Art History and Theory from the Maryland Institute College of Art in Baltimore, Maryland.
I have worked with the following organizations:
Pratt Institute (New York, NY)| Whitney Museum of American Art (New York, NY)| New York University (New York, NY) | Rhode Island School of Design (Providence, RI)| Upstatement (Boston, MA and New York, NY) | Kickstarter (Brooklyn, NY)| Project Projects (New York, NY)| P!/K. gallery (New York, NY)| Linked By Air (New York, NY)| Art in America (New York, NY)| Curbed Media/ (now, New York Magazine (New York, NY + San Francisco, CA))| Microsoft (New York, NY)| Antenna International (New York, NY)| Cogapp (Brighton, UK)| Technomedia (New York, NY)| Bard Graduate Center (New York, NY)| Common Field (Los Angeles, CA)| SALT (Istanbul, TU)| California College of the Arts (San Francisco, CA)| Gothamist Media/SFist (San Francisco, CA)| Contemporary Jewish Museum (San Francisco, CA)| Carnegie Museum of Art (Pittsburgh, PA)| Baltimore Museum of Art (Baltimore, MD)| forwardretreat.com (Internet, 2001–2008)