Sarah Hromack is a media strategist with over 15 years of experience working in the cultural sector. She is currently building and leading a new Digital Communications team for the Pratt Institute.
Sarah has spearheaded thinking around digital platforms and interface design first as an early-adopting art blogger and editor and eventually as the founding director of the Whitney Museum of American Art’s Digital Media Department, where she led the creative and technical development of the museum's digital channels. With a consistent focus on this growing field—developing radically new, insightful, and informed ways of engaging audiences with art and visual culture while maintaining an understanding of the technologies and platforms involved—Sarah regularly writes on the topic for publications such as Frieze, Artforum, Art in America, Mousse, and Rhizome. She has taught about the strategic relationship between digital media and arts organizations in the MA Art and Art Professions program at New York University Steinhardt School; she has also served as a visiting critic and writing mentor in the MFA Graphic Design program at the Rhode Island School of Design. Sarah’s recent work, which actively engages questions of equality and representation in the digital space, is supported by a 2016 Creative Capital | Andy Warhol Foundation Arts Writers Grant.
Sarah holds an MA, with honors, in Visual and Critical Studies from the California College of the Arts in San Francisco, California (2007) and a BFA, with honors, in Fine Arts and Art History and Theory from the Maryland Institute College of Art in Baltimore, Maryland (2002).
She has worked with the following organizations:
Pratt Institute (New York, NY)| Whitney Museum of American Art (New York, NY)| New York University (New York, NY) | Rhode Island School of Design (Providence, RI)| Kickstarter (Brooklyn, NY)| Project Projects (New York, NY)| P!/K. gallery (New York, NY)| Linked By Air (New York, NY)| Art in America (New York, NY)| Curbed Media/ Vox (New York, NY + San Francisco, CA)| Microsoft (New York, NY)| Antenna International (New York, NY)| Cogapp (Brighton, UK)| Technomedia (New York, NY)| Bard Graduate Center (New York, NY)| Common Field (Los Angeles, CA)| SALT (Istanbul, TU)| California College of the Arts (San Francisco, CA)| Gothamist Media/SFist (San Francisco, CA)| Contemporary Jewish Museum (San Francisco, CA)| Carnegie Museum of Art (Pittsburgh, PA)| Baltimore Museum of Art (Baltimore, MD)| forwardretreat.com (Internet, 2001–2008)