Sarah Hromack / Current Projects

At the Pratt Institute, I lead the Digital Communications team within the Communications and Marketing division, whose in-house agency features design, public relations, and editorial capacities. Over the past several years, I have recruited and hired a scrappy team of social media strategists, technologists, UX/UI designers, and developers; we are collaborating with our colleagues, as well as external agencies, in the design and implementation of a variety of digital storytelling initiatives.

I recently recruited and hired the Boston and New York-based digital studio Upstatement to work with Pratt on the redesign of the Institute's (very old) website — an endeavor that I am stewarding toward a 2022 launch.

I oversee the Institute's social media operations and am chairing its first Social Media Task Force, a collaborative group of administrators and faculty members; we have collectively established a set of social media guidelines for student, faculty, and staff engagement with social media on campus. My team tells stories on Instagram, Facebook, and Linkedin while observing with wonder as our campus interacts across a wider variety of platforms such as Tik Tok, WeChat, and others.

Other recently-launched projects include Pratt Shows, a website that features public exhibitions and presentations by Pratt Institute’s graduating classes. Representing years of research, exploration, critical thinking, creative inquiry, problem-solving, growth, production, practice, and accomplishment, the shows celebrate student work leading up to Commencement in May.

In response to the Covid-19 pandemic, we also built a 2020 digital commencement in collaboration with our internal graphic design colleagues and Micah Walter Studio.

Updated on July 23, 2021